I love getting jewelry from Happy Goods - they always have such wonderful and creative jewelry! Been buying jewelry from here for years and will continue to do so!
I’m Zoe Smiles, founder and creative lead of Happy Goods.
For over 20 years, I’ve worked in product development—designing collections, building wholesale brands, and creating meaningful experiences for retailers and customers across the country.
Happy Goods is the heart of that journey. Every piece we create is rooted in purpose, crafted with care, and designed to spark joy and connection.
I’m inspired by the kindness and curiosity of Mister Rogers, the joy of learning from Sesame Street, and the beautiful storytelling of Studio Ghibli—reminders that empathy, imagination, and wonder can change the world.
xo, Zoe Smiles ♡
I’m Zoe Smiles, founder and creative lead of Happy Goods.
For over 20 years, I’ve worked in product development—designing collections, building wholesale brands, and creating meaningful experiences for retailers and customers across the country.
Happy Goods is the heart of that journey. Every piece we create is rooted in purpose, crafted with care, and designed to spark joy and connection.
I’m inspired by the kindness and curiosity of Mister Rogers, the joy of learning from Sesame Street, and the beautiful storytelling of Studio Ghibli—reminders that empathy, imagination, and wonder can change the world.
xo, Zoe Smiles ♡
I love getting jewelry from Happy Goods - they always have such wonderful and creative jewelry! Been buying jewelry from here for years and will continue to do so!
Zoe is the sweetest, kindest, most full of joy human being, and I love buying things from awesome makers. I'm a sucker for stars and sparkles, and finally bought the Star Choker for myself this year!
This necklace is soooo pretty and high quality!! I haven’t taken it off since I’ve gotten it. I’ve showered, slept, worked out, and it looks just as good as when I got it.
As someone with a nickel allergy, finding jewelry that won't cause a reaction can be a challenge. Not only is it affordable and adorable, but I've received countless compliments on it. Stylish jewelry that’s safe for sensitive skin!
Share your joy! The happiness you have inside should match what you wear on the outside. Join us online, in person at tradeshows, or at our Mission Viejo, CA store.
We are made for happy people like you! Shop the Happy Goods collection, listen to the Love Letters to Joy series, read the Happy Seeds thought letters.
Share your joy! The happiness you have inside should match what you wear on the outside. Join us online, in person at tradeshows, or at our Mission Viejo, CA store.
We are made for happy people like you! Shop the Happy Goods collection, listen to the Love Letters to Joy series, read the Happy Seeds thought letters.
